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Arendt Consulting specializes in Market Research, Business Strategy Development and Business Plan Implementation.

From big picture planning to marketing tactic implementation,
our customized approach will align solutions with your unique vision and help you achieve your goals.


Winning insights deliver results.

Using both quantitative and qualitative approaches, our practical research fuels impactful solutions: 

Quantitative Approaches:

  • Concept testing
  • Packaging testing
  • Price elasticity testing
  • On-shelf/in-store testing
  • New product design testing
  • Sensory testing
  • Conjoint analysis
  • Awareness and usage studies
  • Clinical trials

Qualitative Approaches:

  • In-person focus groups
  • 1-on-1 consumer interviews 
  • In-home observations
  • Online focus groups
  • Online observations
  • Concept labs

Business Strategy Development

Your strategy should be just as unique as your business.

Because cookie-cutter solutions don’t get the job done, we work closely with you to craft a strategy that reflects your goals and help you:

  • Clearly articulate your unique value proposition
  • Refine your target customer
  • Perform a thorough market analysis
  • Define your short- and long-term financial goals
  • Identify possible resource investments
  • Analyze your current product portfolio and plan its evolution


Business Plan Implementation

With clear vision and everyday execution, you can do more with less.

We’ll help you optimize your plan and get things done:

  • Communications strategy redesign
  • Brand repositioning
  • Strategic exit management
  • Identify, develop and execute on-pack promotions
  • Improve partner relations
  • Leverage digital assets for product launches
  • Coordinate consumer marketing efforts
  • Secure strategic distribution


We work like you.

Via on-site part- or full-time engagements, fixed-fee projects, hourly arrangements,
maternity or disability coverage,and more, our custom approach is designed to work the way you work.