Let’s get you from

“I think” to “I know”

Arendt Consulting is a boutique consultancy that helps you focus on your key business questions and engages with your consumers to deliver actionable insights.

We custom-design every aspect of our approach to ensure you get exactly what you need.

Market Research

Winning insights deliver results.

Using both quantitative and qualitative approaches, our practical research fuels impactful solutions.

Quantitative approaches:

  • Concept testing

  • Packaging testing

  • Price elasticity testing

  • Shelf testing in store and/or virtually

  • New product design testing

  • Sensory testing

  • Conjoint testing

  • Attitudes and usage studies

  • Clinical trials

Qualitative approaches:

  • Focus groups, virtual or in-person

  • 1-on-1 consumer interviews 

  • In-home observations

  • App usability observations

  • Product usability studies

  • Concept labs

  • Eye Tracking Shop Alongs

Business Strategy Development

Your strategy should be just as unique as your business.

Because cookie-cutter solutions don’t get the job done, we work closely with you to craft a strategy that reflects your goals.

  • Clearly articulate your unique value proposition

  • Refine your target customer

  • Perform a thorough market analysis

  • Define your short- and long-term financial goals

  • Identify possible resource investments

  • Analyze your current product portfolio and plan its evolution

We’ve worked with businesses and brands throughout all stages of their growth.